Marks & Spencer is to stop displaying knickers and bras on hangers to cut down on plastic waste.
The supermarket said it is exploring methods to cut the number that end up in landfill sites every year.
Other plans include displaying items on tables in stores to reduce the number of hangers needed.
The change came after M&S received complaints from customers placing orders online for lingerie, nightwear and children’s clothes.
They argued that hangers were unnecessarily being included in the packages when they could have easily been folded instead.
‘Just remove hangers in the warehouse’
One shopper wrote on social media: “I recently received four pairs of knickers from M&S online… all on hangers… really no need to send out knickers on hangers! Just remove them in the warehouse before dispatch and reuse them.”
Another customer said that she was inundated with tiny hangers when she ordered baby clothes.
M&S has said it is “committed” to providing sustainable packaging, and collects and reuses hangers throughout its stores.
Hangers can be returned to its shops where they will be reused or recycled.
Lingerie displayed on store tables
A spokesman for the retailer said: “In store, we have introduced a new display format whereby some lingerie is displayed on tables – removing the need for hangers. We plan to expand this format further.
“As we work towards our goal of becoming a zero-waste business by 2025, we are actively looking at ways to remove hangers before sending online orders to our customers, and have a number of ongoing trials.
“Our jeans hangers contain 70 per cent less plastic than the previous version and are designed for reuse using [a] clever circular design.”
“Re: returning the product without the hanger – underwear can be returned without them – the customer just needs to make sure they have the swing ticket with the barcode in place and, where relevant, the hygiene seal.”